Erin Peirson
Employee and Corporate Communications Manager
Published August 07, 2026
Updated August 07, 2026
3 min
Employee Spotlight: From Acquisition to Belonging
Erin Peirson
Employee and Corporate Communications Manager

For Jeff Lawing, Account Executive, the journey to Apryse began through the LEADTOOLS acquisition. What began as a transition soon became an opportunity to grow, connect with colleagues around the world, and thrive as part of a truly supportive team.

Why Apryse
Joining Apryse as part of an acquisition, I was immediately impressed by the central focus on people. From my earliest conversations, that commitment was clear. I was excited by the opportunity to become part of a global team that genuinely enjoys working together while delivering market-leading value to our customers.
The Culture
The culture at Apryse is built on supporting, challenging, and investing in people. While I’m part of a close-knit team, I’ve found that the same level of support and friendliness exists across the entire company. Whether working with colleagues from different teams or different parts of the world, those connections have consistently felt collaborative and genuine.
My immediate team and direct management proactively seek ways to support me personally, push my development, and contribute to my continued success. If there’s a single thing about Apryse that stands out most, it would be the support from my team.
Favorite Core Value
Win Together, because Apryse is a team in the truest sense. Regardless of department or location, everyone is working and growing toward the same goals, and more than happy to help each other along the way. Every success I’ve been a part of can be attributed to the team of people around me, and the emphasis on supporting each other permeates the entire organization.
Thinking About Apryse?
My advice would be to embrace the challenges that come your way, while also being willing to lean on your colleagues for support. Like any role, mine has come with its share of challenges, but seeking guidance and advice from teammates has played a significant role in my personal and professional growth. No matter your role at Apryse, you'll find people who are eager to support you, share their expertise, and help you succeed.
Favorite Thing About Apryse
My favorite part of working at Apryse is the people I get to interact with every day, both colleagues and customers. Our team is dedicated to delivering exceptional value in every customer engagement, and partnering with innovative organizations across the globe means there is always something new to learn and experience.
Personal Growth
Since joining Apryse, I’ve had the opportunity to try new things, learn from some really successful people, and push myself beyond my comfort zone to meet new challenges. As a result, my experience has been one of continuous growth, both professionally, as I’ve developed and refined my skills, and personally, as I’ve strengthened existing relationships and built new connections with colleagues across the organization.
At its core, Jeff’s experience at Apryse has been shaped by the people around him. He has seen firsthand how a culture rooted in support, collaboration, and shared success helps employees not only grow professionally, but truly thrive.
Interested in building your career at Apryse? Explore our open opportunities.


